Real estate Facebook ads are a great way for agents, brokers, and property owners to reach homebuyers with pinpointed precision. This is because Facebook reaches more than 2.7 monthly active users that allow a massive number of people to be targeted based on demographics, interests, and behaviors. For example, real estate agents can make advertisements for individuals who are interested in home furnishings, furniture, or moving companies, which shows that they might be looking to buy a new house. Additionally, Facebook's advanced targeting capabilities allow advertisers to reach users who have specific income levels, education levels, or family compositions, ensuring that ads are seen by people who are most likely to be interested in a particular property.