Private Placement Life Insurance (PPLI) integrated into the Swiss banking system gives wealthy families a rare opportunity to keep their wealth for many years. Putting together different types of assets—private equity, real estate, liquid accounts—under one insurance policy gives investors the benefits of excellent legal protection and stability due to Swiss legislation. In accordance with Swiss legal norms, all funds belonging to the policy remain strictly segregated into different types of accounts, providing a strong barrier to the money of clients from various different court cases, market fluctuations, and claims by third parties. The model allows to move traditional portfolio management to the level of institutional-grade practice that could cope with difficult geopolitical changes. 
Besides protection of the funds, Swiss PPLI is also a good option for tax optimization and easy succession planning in different countries. All money kept in the policy is not subjected to taxes until certain things happen, ensuring that money grows with no interruption. Including Private Placement Life Insurance (PPLI) in the already famous finance system of Switzerland generates a sophisticated framework for effective management of wealth. For rich investors from different countries, the application of a Swiss PPLI policy entails the opportunity to include many sophisticated global assets under one regulatory insurance cover. Under Swiss law, the underlying assets under this policy are completely separated from the general balance sheet of the insurance company, thus ensuring effective protection of the assets from all potential debts, claims by third parties or litigation actions.