Have you realized that if you go through twenty different industry portfolios in a row, you will immediately lose track of who is who? Terribly high percentages of contemporary marketing agency website seem to be built on the same minimalistic website templates with similar stock images and buzzing phrases about "driving growth." As firms that specialize in helping external brands stand out, it is highly ironic that our own digital storefronts often blend into a sea of absolute sameness.
This discussion thread is a space to talk about how we can break past these repetitive visual patterns and construct platforms that show off genuine identity. Instead of just looking at surface aesthetics, we have reached the point where we start analyzing what makes successful websites good designers by checking whether they use engaging interactive content, genuine case studies as good examples, and prompt mobile coding to demonstrate actual competencies. Let us examine ways to do away with the traditional corporate terminology, create the top internal code bases and design human-friendly solutions that change skeptical clients into clients. What elaborate designs or structural mechanisms have you implemented in your business model, so you do not look like another agency nearby?