Most agencies spend most of their time worrying about the success of their clients' campaigns but often forget about the impact of their marketing agency website design. Therefore, let’s be honest; when it comes to developing websites for your agency, you have to stand out in front of your competitors (both literally and figuratively). Your website should not only have a beautiful portfolio of your agency’s work, it should also work as an extra salesperson who is selling your services before they actually get in contact with you and build an immediate level of authority.

The secret is to remove all the corporate jargon, and instead focus heavily on showcasing dynamic case studies, providing real proof of performance, and creating seamless user flows from entry point to conversion to provide the best experience possible for your prospects.

Some ideas for adding to the user experience could be to incorporate micro-interactions, bold typefaces, and plenty of white space to draw the user's eyes to your primary calls-to-action.

In addition, the design of your site must include heavy visual communication and be built on the best possible technical platform to support the needs of the user. If any person comes to your website and experiences a slow loading time or requires excessive scrolling on their mobile device, they will question your ability to handle their digital campaigns.