Initially, I believed that in order for me to be successful in E-Commerce I only had to invest in a ‘clean’ template; however, upon seeing how much more competitive this space had become and how much our own business looked like everyone else, we at last made the big decision to work with a Shopify Store Design Agency to create our storefront from scratch - this was by far the best investment we could’ve made! An Agency has been able to create an entire way to get to where you want to go by developing an entire design and usability path for you based on your brand story. They developed all of the visual elements of your brand that are high-end and very trustworthy.

The exciting part of working with an Agency was that we moved from very large, slow, and very clunky applications that loaded slowly to smaller, custom-coded sections that have kept our web page loaded at a speed-of-light pace. After our redesign, the amount of time that customers spend on each individual webpage is almost two times higher. Customers have consistently given feedback that they find the navigation on our website very easy to use and it shows that the design firm's focus was on providing an exceptional user experience. If you feel like your current website does not do justice to your business or comes across as "cheap" (e.g., у an iPhone), then the only answer for you is to scrap your existing theme and develop a fully custom solution representing your company's brand.