I’ve been wondering about this for a while now, especially after seeing mixed results from different regions. When it comes to adult advertising campaigns, it feels like everyone has a different opinion about which GEOs actually perform well. Some say Tier 1 is the way to go, while others swear by cheaper traffic from Tier 2 and Tier 3 countries.

The problem I kept running into was inconsistency. I tried targeting a few high-income countries thinking better spending power would mean better conversions, but honestly, the costs added up quickly and the ROI wasn’t always there. On the flip side, when I tested lower-cost GEOs, the traffic was cheaper but sometimes the engagement felt off or low quality.

From my own testing, I noticed that no single GEO is “best” for all adult advertising campaigns. It really depends on the offer and how it’s presented. For example, some European countries gave me decent click-through rates, but conversions were stronger in certain Asian and Latin American regions where competition seemed lower. That surprised me a bit because I initially ignored those areas.

Another thing I learned is that localization matters more than I expected. Even small tweaks like using the right language or adjusting creatives based on cultural preferences made a noticeable difference. I didn’t go super deep into localization, but even basic changes improved performance.

If you’re just starting out, I’d suggest testing a mix of GEOs instead of putting all your budget into one region. Start small, track what’s working, and then scale slowly. That approach saved me from wasting too much money early on.

I also came across this guide on adult advertising campaigns that helped me understand some of the patterns better. It’s not magic or anything, but it gave me a clearer idea of how different GEOs behave and what to expect.

At the end of the day, I think it’s less about finding the “perfect” GEO and more about testing smartly and adapting based on real data. What worked for me might not work exactly the same for you, but experimenting across regions definitely helped me figure things out faster.