First impressions matter in life and in Copywriting services. What they will see of your work first is your title, and unless it will grab the attention of the reader to make them read on afterwards, the hours that you invested in what you are doing will have gone to waste. The main aim of a successful headline is to draw the attention of readers. I give you a promise, make an expectation, and there is an advantage to be made of you. When your title is horrible then nobody can ever read what you write. The title of the text will get the attention of five times the amount of attention of the body content.