I’ve been wondering how people actually split test properly when it comes to adult offers. It sounds simple in theory, but once you start running campaigns, it gets messy pretty fast.

My main struggle was not knowing what exactly to test. In my early days, I would change everything at once in an Adult Ad Campaign—headline, image, targeting, even landing pages. Then when something worked (or didn’t), I had no clue why. It felt like guessing instead of learning.

After wasting a bit of budget, I started doing smaller, more controlled tests. Like just changing one thing at a time. For example, I ran the same ad with two different images while keeping everything else the same. That alone taught me way more than my earlier “change everything” approach.

One thing I noticed is that patience matters more than I expected. I used to stop campaigns too early if I didn’t see quick results. But sometimes a variation needs a bit of time to show its real performance. Not saying wait forever, but at least give it a fair chance.

Also, keeping notes actually helped. Nothing fancy, just writing down what I changed and what happened. It made patterns easier to spot over time.

I’m still figuring things out, but I’d say the biggest takeaway is to keep things simple. Test one variable, give it enough time, and don’t rush to conclusions. It’s not as exciting as trying ten things at once, but it definitely feels more reliable.

Curious how others here approach split testing—do you test creatives first or go straight into targeting?