When what you are launching as an Opensource Software Developement Services is a core portion of the infrastructure of the company, then it all comes down to shared-innovation and maximizing engineering resources. That is what we have with Amazon, Yahoo, Google, Twitter, Netflix, and the Facebook Open Hardware Initiative data-center focus projects. The company that implements the project publishes much of their work in hopes that others would do something different with it, contribute to the code by reporting bugs, and perhaps even add additional features and change it.