I keep seeing people talk about Dating Push Ads like they’re some magic traffic source, but honestly, my first few tries were kind of a mess. Has anyone else felt that way starting out?

When I first set them up, I thought it would be simple. Upload creatives, pick targeting, hit launch, done. But the clicks were random, conversions were low, and my budget disappeared way faster than I expected. I started wondering if push ads just weren’t a good fit for dating offers, or if I was missing something obvious.

After a bit of trial and error, I realized my problem wasn’t the traffic. It was how lazy my setup was. I was using one or two generic creatives and broad targeting. Basically hoping the algorithm would do all the work for me. Spoiler: it didn’t.

So I tested small things. Different angles in the ad copy. More casual headlines. Emojis. Shorter text. I also split campaigns by device and time of day. Nothing fancy, just simple tweaks. Funny enough, those tiny changes made a bigger difference than increasing the budget ever did.

Scaling was the part that surprised me most. Instead of doubling spend overnight, I just increased budgets slowly and duplicated what was already working. The stable campaigns stayed stable, and I didn’t wreck performance like before.

I’m not saying I’ve cracked some secret formula, but treating it like a process instead of a quick win helped a lot. Set up clean, test small, then scale what proves itself.

Curious if others had the same learning curve or if I just overcomplicated things at the start.