Nobody wants a backlink profile that looks like it was pieced together by a desperate intern with five cups of gas station coffee and a Fiverr budget. The second it smells too perfect, Google squints. Algorithms are nosy little judgment machines. Authenticity? That’s the oxygen. You either breathe it or choke on stale links.

You know what actually works? The natural crap. The weirdo roundup someone made at 2 a.m. because they actually liked your article. The old blog post from 2015 that randomly linked to your guide without asking, no DA flexing, just vibes. Link rot and all. Oh, and real communities. Forums, niche obsessions, strangers arguing on Reddit who don’t even know what a backlink is but drop one anyway. Golden.

What you don’t want: 900 links from “tech” blogs that all use the exact freaking anchor text. Your anchor text shouldn’t look like a Buzzfeed quiz. Mix it up! Be messy. Let the wildflowers grow.

Straight up, building a natural backlink profile is more about being a person people actually want to link to—than playing connect-the-SEMrush-dots on a spreadsheet. You gotta have content with a body. Soul. Sharp elbows too. Something like https://andrewlinksmith.com has the bones of it: voice, edge, some guts, doesn’t chase trends like a caffeinated puppy. That’s what gets you on curation lists people never shut up about. That’s what bloggers link mid-rant because they remember your post halfway through screaming into a WordPress void. Accidental love.

I’ve seen folks obsess over ratios and domain ratings and end up with a portfolio that could pass for AI-generated link soup. Ideal means invisible. The really good link profiles don’t look crafted, they look lived-in. Got scars. Archive links that don’t even work, ancient Blogger mentions, a link from someone’s old newsletter from 2017 next to a link from Wired two weeks ago. That’s how real looks.

Want links? Be linkable. Simple. Ugly sometimes. But true.