December 31, 2025 3:22 AM PST
Market Overview
The Europe rice market reached USD 760.0 Million in 2024 and is projected to grow to USD 1,010.0 Million by 2033, exhibiting a CAGR of 2.8% during the forecast period of 2025-2033. Growth is driven by increased consumption of rice as a healthier alternative to wheat, and rising demand for exotic and premium rice varieties like Basmati and Jasmine.
Study Assumption Years
- Base Year: 2024
- Historical Year/Period: 2019-2024
- Forecast Year/Period: 2025-2033
Europe Rice Market Key Takeaways
- The Europe rice market size was valued at USD 760.0 Million in 2024.
- The market is projected to exhibit a CAGR of 2.8% during 2025-2033.
- Forecast market size is USD 1,010.0 Million by 2033.
- Domestic rice consumption in Europe is around 2.8 Million Tons.
- The EU produces approximately 1.8 Million Tons of rice, with imports of about 1.2 Million Tons.
- Italy is the largest rice producer in Europe, accounting for nearly half of total EU output.
- Spain has the highest rice consumption, influenced by culinary traditions such as paella.
Sample Request Link: https://www.imarcgroup.com/Europe-Rice-Market/requestsample
Market Growth Factors
The new era for the Europe rice market appears to be heading towards consumers who eat rice rather than wheat, and the exotic premium rice such as Basmati and Jasmine is growing in popularity as an everyday rice in Asian and Middle Eastern diets, and is being picked up by health-conscious consumers.
Convenience is a key driver of growth as European consumers increasingly prefer ready-cook rice formats, including prewashed, parboiled and microwaveable rice. Buyers are willing to pay a slight premium for the time savings and ease-of-use which these products bring, leading producers to develop portion control and quick prep formats.
The development of e-commerce platforms allows exotic and bulk rice varieties to be available in Europe from sources where stockists cannot easily keep them. Producers are adapting their packaging and distribution to better reach consumers and penetrate the market beyond large cities with a larger concentration of population.
Market Segmentation
- Product Type: Regular, Aromatic. The market segments include regular and aromatic rice, with strong demand for both categories, particularly aromatic rice like Basmati and Jasmine.
- Type: Red Rice, Arborio Rice, Black Rice, Grain Fragrance Rice, Brown Rice, Rosematta Rice, Grain Parboiled Rice, Sushi Rice, Others. These types are distinctly segmented in the European rice market.
- Grain Size: Long Grain, Medium Grain, Short Grain. Each grain size category caters to different culinary preferences and applications.
- Distribution Channel: Offline Stores, Online Stores. Distribution channels include traditional retail outlets and growing e-commerce platforms.
- Application: Food, Feed, Others. The rice market covers applications in human consumption, animal feed, and other uses.
- Country: Germany, France, United Kingdom, Italy, Spain, Others. These countries represent key regional markets within Europe.
Regional Insights
Italy is the largest rice producer in Europe, contributing nearly half of the EU's total output. Spain is the leading consumer with the highest rice consumption influenced by its strong culinary traditions such as paella. Valencia in Spain is recognized as the rice capital of Europe, supporting rice cultivation and cuisine. This regional production and consumption pattern shapes the distribution and demand dynamics of the Europe rice market.
Recent Developments & News
In June 2025, the EU-funded BIOARC Project was launched to convert agricultural residues, including rice from Italy, into bio-based, fire-resistant construction materials. This initiative supports the European Green Deal and regenerative architecture goals by linking agriculture with sustainable building innovation.
Competitive Landscape
The competitive landscape of the industry has also been examined along with the profiles of the key players.
If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.
About Us
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
Market Overview
The Europe rice market reached USD 760.0 Million in 2024 and is projected to grow to USD 1,010.0 Million by 2033, exhibiting a CAGR of 2.8% during the forecast period of 2025-2033. Growth is driven by increased consumption of rice as a healthier alternative to wheat, and rising demand for exotic and premium rice varieties like Basmati and Jasmine.
Study Assumption Years
- Base Year: 2024
- Historical Year/Period: 2019-2024
- Forecast Year/Period: 2025-2033
Europe Rice Market Key Takeaways
- The Europe rice market size was valued at USD 760.0 Million in 2024.
- The market is projected to exhibit a CAGR of 2.8% during 2025-2033.
- Forecast market size is USD 1,010.0 Million by 2033.
- Domestic rice consumption in Europe is around 2.8 Million Tons.
- The EU produces approximately 1.8 Million Tons of rice, with imports of about 1.2 Million Tons.
- Italy is the largest rice producer in Europe, accounting for nearly half of total EU output.
- Spain has the highest rice consumption, influenced by culinary traditions such as paella.
Sample Request Link: https://www.imarcgroup.com/Europe-Rice-Market/requestsample
Market Growth Factors
The new era for the Europe rice market appears to be heading towards consumers who eat rice rather than wheat, and the exotic premium rice such as Basmati and Jasmine is growing in popularity as an everyday rice in Asian and Middle Eastern diets, and is being picked up by health-conscious consumers.
Convenience is a key driver of growth as European consumers increasingly prefer ready-cook rice formats, including prewashed, parboiled and microwaveable rice. Buyers are willing to pay a slight premium for the time savings and ease-of-use which these products bring, leading producers to develop portion control and quick prep formats.
The development of e-commerce platforms allows exotic and bulk rice varieties to be available in Europe from sources where stockists cannot easily keep them. Producers are adapting their packaging and distribution to better reach consumers and penetrate the market beyond large cities with a larger concentration of population.
Market Segmentation
- Product Type: Regular, Aromatic. The market segments include regular and aromatic rice, with strong demand for both categories, particularly aromatic rice like Basmati and Jasmine.
- Type: Red Rice, Arborio Rice, Black Rice, Grain Fragrance Rice, Brown Rice, Rosematta Rice, Grain Parboiled Rice, Sushi Rice, Others. These types are distinctly segmented in the European rice market.
- Grain Size: Long Grain, Medium Grain, Short Grain. Each grain size category caters to different culinary preferences and applications.
- Distribution Channel: Offline Stores, Online Stores. Distribution channels include traditional retail outlets and growing e-commerce platforms.
- Application: Food, Feed, Others. The rice market covers applications in human consumption, animal feed, and other uses.
- Country: Germany, France, United Kingdom, Italy, Spain, Others. These countries represent key regional markets within Europe.
Regional Insights
Italy is the largest rice producer in Europe, contributing nearly half of the EU's total output. Spain is the leading consumer with the highest rice consumption influenced by its strong culinary traditions such as paella. Valencia in Spain is recognized as the rice capital of Europe, supporting rice cultivation and cuisine. This regional production and consumption pattern shapes the distribution and demand dynamics of the Europe rice market.
Recent Developments & News
In June 2025, the EU-funded BIOARC Project was launched to convert agricultural residues, including rice from Italy, into bio-based, fire-resistant construction materials. This initiative supports the European Green Deal and regenerative architecture goals by linking agriculture with sustainable building innovation.
Competitive Landscape
The competitive landscape of the industry has also been examined along with the profiles of the key players.
If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.
About Us
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.