November 14, 2025 11:39 PM PST
Facebook Marketplace is taking a big step forward in 2025, expanding the variety of items available to shoppers by integrating listings from two of the biggest online sales platforms: eBay and Poshmark. This move opens up new possibilities for buyers and sellers alike, allowing users to browse an even wider selection of products while staying within the Facebook Marketplace interface. Partner listings are clearly marked with an icon on the listing image, making it easy for shoppers to identify which items come from external platforms. Clicking on a listing will take users to the partner site, such as eBay, for checkout, ensuring a smooth and secure transaction process.
The integration with eBay is particularly exciting for sellers and buyers who want access to a vast array of digital and physical products. eBay Gift Cards, for example, are now more relevant than ever, as buyers can purchase these prepaid digital codes to use across millions of eBay listings, including those featured on Facebook Marketplace. This not only encourages purchases but also helps new users discover the wide range of products eBay has to offer.
Facebook is also upgrading its Marketplace checkout experience, making it more transparent and convenient for buyers. Total costs, including shipping and taxes, are displayed upfront, and order status notifications are sent throughout the process. This helps to create trust and confidence for shoppers, who can now plan purchases more effectively. Sellers, in turn, benefit from reduced customer inquiries about costs and order tracking, streamlining the sales process.
Another major addition is the Collections feature, which allows sellers to group listings and invite friends to join. Collections can be public or private, enabling sellers to target specific audiences or build community-driven shopping experiences. Updates from Collections can be shared across Facebook feed, Messenger, and even WhatsApp, providing multiple channels for engagement. Combined with collaborative buying features, where friends can join chats with sellers to coordinate negotiations or pickups, Facebook is making the shopping experience more interactive and social.
Personalization is another area of focus. Marketplace now tracks reactions and comments on listings to better understand shopper preferences. This AI-driven approach ensures that users see more items that match their interests, creating a more relevant and enjoyable shopping journey. AI is also helping shoppers ask better questions when chatting with sellers, with a “Suggested questions to ask” button appearing during conversations. This feature uses listing details and conversation context to guide buyers, increasing the likelihood of informed and confident purchases.
For car shoppers, Facebook is testing AI-enabled insights to make vehicle listings more comprehensive. These insights include engine options, safety ratings, transmission types, seating and cargo capacity, reviews, and pricing information—all in one place. This innovation saves time for buyers and helps sellers present their vehicles more effectively.
By integrating eBay and Poshmark listings and rolling out AI-powered enhancements, Facebook Marketplace is evolving into a more robust, user-friendly platform. For shoppers and sellers looking for versatile options, eBay Store Subscription provide a convenient and flexible way to make purchases across these expanded offerings, making the online shopping experience more seamless and rewarding.
Facebook Marketplace is taking a big step forward in 2025, expanding the variety of items available to shoppers by integrating listings from two of the biggest online sales platforms: eBay and Poshmark. This move opens up new possibilities for buyers and sellers alike, allowing users to browse an even wider selection of products while staying within the Facebook Marketplace interface. Partner listings are clearly marked with an icon on the listing image, making it easy for shoppers to identify which items come from external platforms. Clicking on a listing will take users to the partner site, such as eBay, for checkout, ensuring a smooth and secure transaction process.
The integration with eBay is particularly exciting for sellers and buyers who want access to a vast array of digital and physical products. eBay Gift Cards, for example, are now more relevant than ever, as buyers can purchase these prepaid digital codes to use across millions of eBay listings, including those featured on Facebook Marketplace. This not only encourages purchases but also helps new users discover the wide range of products eBay has to offer.
Facebook is also upgrading its Marketplace checkout experience, making it more transparent and convenient for buyers. Total costs, including shipping and taxes, are displayed upfront, and order status notifications are sent throughout the process. This helps to create trust and confidence for shoppers, who can now plan purchases more effectively. Sellers, in turn, benefit from reduced customer inquiries about costs and order tracking, streamlining the sales process.
Another major addition is the Collections feature, which allows sellers to group listings and invite friends to join. Collections can be public or private, enabling sellers to target specific audiences or build community-driven shopping experiences. Updates from Collections can be shared across Facebook feed, Messenger, and even WhatsApp, providing multiple channels for engagement. Combined with collaborative buying features, where friends can join chats with sellers to coordinate negotiations or pickups, Facebook is making the shopping experience more interactive and social.
Personalization is another area of focus. Marketplace now tracks reactions and comments on listings to better understand shopper preferences. This AI-driven approach ensures that users see more items that match their interests, creating a more relevant and enjoyable shopping journey. AI is also helping shoppers ask better questions when chatting with sellers, with a “Suggested questions to ask” button appearing during conversations. This feature uses listing details and conversation context to guide buyers, increasing the likelihood of informed and confident purchases.
For car shoppers, Facebook is testing AI-enabled insights to make vehicle listings more comprehensive. These insights include engine options, safety ratings, transmission types, seating and cargo capacity, reviews, and pricing information—all in one place. This innovation saves time for buyers and helps sellers present their vehicles more effectively.
By integrating eBay and Poshmark listings and rolling out AI-powered enhancements, Facebook Marketplace is evolving into a more robust, user-friendly platform. For shoppers and sellers looking for versatile options, eBay Store Subscription provide a convenient and flexible way to make purchases across these expanded offerings, making the online shopping experience more seamless and rewarding.