Hey folks,
I recently opened a small café on a busy street. The foot traffic is great during the day, but at night my storefront doesn’t stand out much. A couple of friends suggested I invest in better sign lighting, but I’m not sure where to start.

Here’s what I’m struggling with:

• I want something energy-efficient since the lights will be on for hours.

• The sign needs to be visible from both the street and the sidewalk.

• Weather durability is a must (lots of rain where I live).

• I don’t want it to look tacky—I’d prefer something modern and clean.

Has anyone here dealt with similar challenges? What type of sign lighting worked best for you? Any tips on installation, or should I leave it to professionals?