Understanding the buyer, where they consume content, how they prefer to devour it, and what content interests them is key to creating engaging content for ecommerce website. Content for websites that facilitate online shopping is frequently product-focused, but it may also explore lifestyle and how a particular product fits into it. It involves informing the customers visiting your website about your brand and products and also provide accurate and informative product descriptions to help increase customers' understanding and compel them to buy from you.