Now, imagine you have a vast collection of videos, and your friends want to see them. They come over to hang out with you, and since you cannot show them all at once, you need to do it strategically. Well, you can show the videos to your audience in a random order, move alphabetically, start from your favorite ones, or vice versa. There are also many other alternatives you can choose from.

Similarly, algorithms use a complex system to rank the videos when users search for something on YouTube. So, algorithms decide which videos appear higher in search results and recommendations, and understanding these factors can help creators optimize their content strategy for better visibility. Therefore, decoding YouTube’s ranking factors is like uncovering the secrets behind how videos get noticed and recommended on the platform.

One of the most crucial factors in YouTube’s algorithm is overall engagement, which includes metrics like views, likes, shares, and comments. The more engagement a video acquires, the more likely it is to rank better in search results and be recommended to viewers. Consequently, it means that videos with a lot of comments are more likely to be seen by a larger audience. That being the case, it’s understandable that many content creators strategically buy custom YouTube comments.