September 19, 2025 12:35 AM PDT
Europe Home Decor Market Summary 2025
Market Size in 2024: USD 196.0 billion
Market Forecast in 2033: USD 278.0 billion
Market Growth Rate 2025-2033: 3.90%
Europe’s home-decor sector is staging a steady comeback. After reaching USD 196 billion in 2024, the Europe home decor market is projected to climb to USD 278 billion by 2033, reflecting a compound annual growth rate of 3.90% as sustainability mandates, hybrid lifestyles and augmented-reality shopping redefine how Europeans furnish their living spaces.
Growth Drivers Elevating the European Home Decor Market
59% Social-Media Participation Turns Instagram into a Showroom
Eurostat data show that 59% of EU citizens actively used social media in 2023, with interior-design hashtags generating 2.4 billion impressions per month. Retailer Zara Home reports that 40% of its 2025 spring collection was pre-ordered online after AR filters allowed users to place virtual sofas in their living rooms. Because consumers now discover trends on TikTok rather than in magazines, brands are releasing micro-collections every six weeks instead of the traditional two seasons, accelerating replacement cycles for textiles, wall art, and lighting and creating a consistent pipeline of incremental sales that supports mid-single-digit growth through 2030.
EU Renovation Wave Channels EUR 150 Billion Toward Green Interiors
The EU’s Renovation Wave strategy, refreshed in February 2025, mandates that 60% of building-renovation spending must meet minimum sustainability criteria. Member states now reimburse up to 30% of the invoice for FSC-certified furniture, low-VOC paints, and energy-efficient lighting. Germany’s KfW 295 programme alone approved EUR 3.2 billion in green-interior loans in 2024, while France’s MaPrimeRénov’ extended eligibility to include eco-friendly floor coverings. Because reimbursement is contingent on proof of purchase, consumers are trading up to certified products, lifting average selling prices by 6-8% and expanding the addressable market for sustainable decor.
Urban Micro-Flats Drive Demand for Space-Saving, Multi-Functional Furniture
The average new-build flat in Paris, Berlin, and Milan shrank to 45 m² in 2024, down from 55 m² a decade ago. IKEA’s 2025 catalogue features 42 “small-space” solutions, sofa beds with built-in wireless chargers, and extendable tables that fold to 20 cm up from 18 SKUs in 2022. Sales of wall-mounted desks rose 28% year-on-year, while under-sofa storage boxes increased 35%. Because these products command a 15-20% price premium over standard equivalents, manufacturers are reallocating production capacity, effectively widening the profit pool within the forecast period.
Request a Free Sample Report to Access Full Data: https://www.imarcgroup.com/europe-home-decor-market/requestsample
Europe Home Decor Market Segmentation
Analysis by Product Type
- Home Furniture
- Home Textiles
- Flooring
- Wall Decor
- Lighting
- Others
Analysis by Distribution Channel
- Home Decor Stores
- Supermarkets and Hypermarkets
- Online Stores
- Gift Shops
- Others
Analysis by Country
- Germany
- France
- United Kingdom
- Italy
- Spain
- Others
Competitive Landscape
The report provides a comprehensive analysis of the competitive landscape in the European home decor market with detailed profiles of all major companies.
Europe Home Decor Market News
- July 2024 – Romanian start-up Dwellii launched premium passive-house modular homes that can be assembled in one day, targeting eco-conscious decor buyers.
- April 2025 – Zara Home reported that 40% of its spring collection was pre-ordered after Instagram AR filters let users virtually place sofas in their living rooms.
- February 2025 – The EU Renovation Wave refreshed sustainability criteria, allowing 30% reimbursement for FSC-certified furniture and low-VOC paints.
- November 2024 – IKEA expanded its “small-space” range to 42 SKUs, including wall-mounted desks that posted 28% year-on-year sales growth.
Key highlights of the Report:
- Market Performance (2019-2024)
- Market Outlook (2025-2033)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as part of the customization.
About Us:
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
Europe Home Decor Market Summary 2025
Market Size in 2024: USD 196.0 billion
Market Forecast in 2033: USD 278.0 billion
Market Growth Rate 2025-2033: 3.90%
Europe’s home-decor sector is staging a steady comeback. After reaching USD 196 billion in 2024, the Europe home decor market is projected to climb to USD 278 billion by 2033, reflecting a compound annual growth rate of 3.90% as sustainability mandates, hybrid lifestyles and augmented-reality shopping redefine how Europeans furnish their living spaces.
Growth Drivers Elevating the European Home Decor Market
59% Social-Media Participation Turns Instagram into a Showroom
Eurostat data show that 59% of EU citizens actively used social media in 2023, with interior-design hashtags generating 2.4 billion impressions per month. Retailer Zara Home reports that 40% of its 2025 spring collection was pre-ordered online after AR filters allowed users to place virtual sofas in their living rooms. Because consumers now discover trends on TikTok rather than in magazines, brands are releasing micro-collections every six weeks instead of the traditional two seasons, accelerating replacement cycles for textiles, wall art, and lighting and creating a consistent pipeline of incremental sales that supports mid-single-digit growth through 2030.
EU Renovation Wave Channels EUR 150 Billion Toward Green Interiors
The EU’s Renovation Wave strategy, refreshed in February 2025, mandates that 60% of building-renovation spending must meet minimum sustainability criteria. Member states now reimburse up to 30% of the invoice for FSC-certified furniture, low-VOC paints, and energy-efficient lighting. Germany’s KfW 295 programme alone approved EUR 3.2 billion in green-interior loans in 2024, while France’s MaPrimeRénov’ extended eligibility to include eco-friendly floor coverings. Because reimbursement is contingent on proof of purchase, consumers are trading up to certified products, lifting average selling prices by 6-8% and expanding the addressable market for sustainable decor.
Urban Micro-Flats Drive Demand for Space-Saving, Multi-Functional Furniture
The average new-build flat in Paris, Berlin, and Milan shrank to 45 m² in 2024, down from 55 m² a decade ago. IKEA’s 2025 catalogue features 42 “small-space” solutions, sofa beds with built-in wireless chargers, and extendable tables that fold to 20 cm up from 18 SKUs in 2022. Sales of wall-mounted desks rose 28% year-on-year, while under-sofa storage boxes increased 35%. Because these products command a 15-20% price premium over standard equivalents, manufacturers are reallocating production capacity, effectively widening the profit pool within the forecast period.
Request a Free Sample Report to Access Full Data: https://www.imarcgroup.com/europe-home-decor-market/requestsample
Europe Home Decor Market Segmentation
Analysis by Product Type
- Home Furniture
- Home Textiles
- Flooring
- Wall Decor
- Lighting
- Others
Analysis by Distribution Channel
- Home Decor Stores
- Supermarkets and Hypermarkets
- Online Stores
- Gift Shops
- Others
Analysis by Country
- Germany
- France
- United Kingdom
- Italy
- Spain
- Others
Competitive Landscape
The report provides a comprehensive analysis of the competitive landscape in the European home decor market with detailed profiles of all major companies.
Europe Home Decor Market News
- July 2024 – Romanian start-up Dwellii launched premium passive-house modular homes that can be assembled in one day, targeting eco-conscious decor buyers.
- April 2025 – Zara Home reported that 40% of its spring collection was pre-ordered after Instagram AR filters let users virtually place sofas in their living rooms.
- February 2025 – The EU Renovation Wave refreshed sustainability criteria, allowing 30% reimbursement for FSC-certified furniture and low-VOC paints.
- November 2024 – IKEA expanded its “small-space” range to 42 SKUs, including wall-mounted desks that posted 28% year-on-year sales growth.
Key highlights of the Report:
- Market Performance (2019-2024)
- Market Outlook (2025-2033)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as part of the customization.
About Us:
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.