Do Relationship Ads Really Work on Emotions?

  • September 1, 2025 1:01 AM PDT

    I’ve been noticing something lately whenever I scroll online. Some ads don’t just show a product or service, they try to make you feel something. They use stories, faces, or situations that look familiar and tug at your emotions. It got me thinking, are relationship ads really built around our feelings more than anything else?

    The Hook

    At first, I brushed it off as just another marketing trick. But then I realized I remembered those ads more than the usual flashy ones. It wasn’t about discounts or features, it was about how the ad made me feel in the moment. That’s when I started paying attention to how often emotions are being used in relationship ads.

    The Pain Point

    The problem is, most of us don’t like being sold to. We scroll past ads because they feel pushy or fake. When an ad comes across too polished or too “salesy,” it’s almost like an instant mental block. The worst part? Brands spend a lot of money putting out content that doesn’t even make people stop for a second.

    A Personal Test

    One day I came across a relationship ad that wasn’t fancy at all. It showed a couple having a small argument over something silly and then laughing about it later. No big slogans, no “buy now” buttons, just a small story. I actually watched it all the way through and caught myself smiling. It felt real.

    Out of curiosity, I started noticing a pattern. The ads that connect on some emotional level, whether it’s joy, nostalgia, or even a little sadness, stay in my head. The ones that just list features or scream promotions are forgotten instantly. It almost feels like ads are slowly shifting from “here’s what we sell” to “here’s how we understand you.”

    A Soft Hint at a Solution

    I’m not saying emotional ads are the magic fix for everything, but from what I’ve seen, they definitely hold attention longer. It feels less like someone trying to push something on me and more like they’re telling me a small story that I can relate to. If you’re curious to see how this works in practice, I found this read on Relationship Ads for Higher Engagement really helpful in breaking down how emotions play such a big role.

    So here’s my thought: maybe we don’t need ads to be smarter, we just need them to feel more human. People don’t wake up wanting to click on ads, but they do want to feel understood. And when that happens, engagement naturally goes up.

    What do you think? Do emotional ads work on you too, or do you see right through them