August 20, 2025 3:48 AM PDT
Germany Ecotourism Market Forecast by 2033
Market Size in 2024: USD 9,865.30 Million
Market Forecast in 2033: USD 26,192.79 Million
Market Growth Rate 2025-2033: 11.46%
The Germany ecotourism market is on a rapid ascent. Starting from USD 9.87 billion in 2024, it is projected to more than double to USD 26.19 billion by 2033, propelled by a CAGR of 11.46 %. This surge is underpinned by strong environmental awareness, supportive green-tourism policies, and rising demand for authentic, low-impact travel experiences.
Germany Ecotourism Market Growth Drivers
Rising Sustainable-Travel Preferences Among Germans
German travelers are changing the way people look at tourism. A 2024 survey done by the German Travel Association (DRV) shows that 71% of people now include sustainability when they pick a holiday. In 2022, this number was only 58%. But there is a problem. Right now, only about 15% of the 12,000 hotels in Germany have approved climate promises. This shows a gap in the market, and now there are investors and hotel operators trying to catch up. Online tools like “Green Travel Germany” are now much more popular. They list over 2,400 eco-approved things to do and help people compare the carbon footprint for each one. The push for eco-friendly trips is strongest among Millennials and Gen Z. They will pay about 12% more for trips to green lodges and for activities that are good for nature. Because people demand these options, older tour companies now have to move faster to get green labels and make their buildings use less energy. This helps them earn more, too.
Government Policies & Funding for Green Tourism
Berlin is backing up its words with action. On 4 March 2023, the German National Tourist Board (GNTB) restarted the “Embrace German Nature” campaign. The new budget for this push is €15 million. It aims to place Germany at the top as the best spot in Europe for eco-friendly holidays. The Federal Ministry for the Environment added to this by setting aside €120 million, which will be used until 2027 for “Green Travel” help. This money will pay for up to 40% of the bill when hotels or places to stay put in solar roofs, heat pumps, or grey-water systems. There is also support from the new Climate & Transformation Fund (KTF). It offers low-interest loans if you want to fix up green lodges out in the country. This means family guesthouses in the Bavarian Forest and Mecklenburg Lake District can get extra funds. Thanks to these moves, many small hotels and guesthouses are making green changes. Because of this, they see more guests and can charge higher prices.
Booming Eco-Certified Accommodations & Rural Revitalisation
Germany’s countryside is now a top spot for travelers. The Federal Statistical Office says that in 2024, people spent the night in officially certified eco-lodges 18% more than they did last year. But, places to stay in the city only saw a 3% rise. Areas like the Black Forest and Harz Mountains had a 25% jump in bookings for places to stay in the country since 2023. Many people want to get close to nature. They also want to live in a way that does not hurt the planet. To keep up with what people want, the Bavarian State Ministry started a programme with €10 million in January 2025. This programme helps pay for lodges in the mountains that use the sun for power. It also helps make trails good for bikes and puts up signs along trails. Travel companies are making new tours. These tours keep prices down by using local food and put together farm meals, seeing wild animals, and group workshops about saving nature. These kinds of trips let tour operators charge 20 to 30% more than normal city stays. Because of this, more money is now going into the green travel business in Germany.
Request your complimentary sample of the full report here: https://www.imarcgroup.com/germany-ecotourism-market/requestsample
Germany Ecotourism Market Segmentation
Analysis by Traveler Type
Analysis by Age Group
- Generation X
- Generation Y
- Generation Z
Analysis by Sales Channel
Analysis by Region
- Western Germany
- Southern Germany
- Eastern Germany
- Northern Germany
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Germany Ecotourism Market News
- April 22, 2025: Germany’s National Tourist Office commits EUR 2 million to a targeted campaign in India, spotlighting sustainable travel, culinary trails, and heritage sites.
- March 2025: The Bavarian State Ministry launches a €10 million rural-revival fund, co-financing solar-powered alpine huts and new cycling routes across the Bavarian Forest.
- February 2025: Black Forest Tourism Board announces a partnership with Deutsche Bahn to introduce zero-carbon rail-and-hike packages, cutting transport emissions by 40%.
- January 2025: Mecklenburg Lake District becomes Germany’s first UNESCO Biosphere Reserve to offer region-wide carbon-offset vouchers integrated into accommodation bookings.
- December 2024: Federal Environment Ministry expands “Green Travel” certification grants, covering up to 50% of energy-efficiency upgrades for guesthouses in Eastern Germany.
Key highlights of the Report:
- Market Performance (2019-2024)
- Market Outlook (2025-2033)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as part of the customization.
About Us:
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
Germany Ecotourism Market Forecast by 2033
Market Size in 2024: USD 9,865.30 Million
Market Forecast in 2033: USD 26,192.79 Million
Market Growth Rate 2025-2033: 11.46%
The Germany ecotourism market is on a rapid ascent. Starting from USD 9.87 billion in 2024, it is projected to more than double to USD 26.19 billion by 2033, propelled by a CAGR of 11.46 %. This surge is underpinned by strong environmental awareness, supportive green-tourism policies, and rising demand for authentic, low-impact travel experiences.
Germany Ecotourism Market Growth Drivers
Rising Sustainable-Travel Preferences Among Germans
German travelers are changing the way people look at tourism. A 2024 survey done by the German Travel Association (DRV) shows that 71% of people now include sustainability when they pick a holiday. In 2022, this number was only 58%. But there is a problem. Right now, only about 15% of the 12,000 hotels in Germany have approved climate promises. This shows a gap in the market, and now there are investors and hotel operators trying to catch up. Online tools like “Green Travel Germany” are now much more popular. They list over 2,400 eco-approved things to do and help people compare the carbon footprint for each one. The push for eco-friendly trips is strongest among Millennials and Gen Z. They will pay about 12% more for trips to green lodges and for activities that are good for nature. Because people demand these options, older tour companies now have to move faster to get green labels and make their buildings use less energy. This helps them earn more, too.
Government Policies & Funding for Green Tourism
Berlin is backing up its words with action. On 4 March 2023, the German National Tourist Board (GNTB) restarted the “Embrace German Nature” campaign. The new budget for this push is €15 million. It aims to place Germany at the top as the best spot in Europe for eco-friendly holidays. The Federal Ministry for the Environment added to this by setting aside €120 million, which will be used until 2027 for “Green Travel” help. This money will pay for up to 40% of the bill when hotels or places to stay put in solar roofs, heat pumps, or grey-water systems. There is also support from the new Climate & Transformation Fund (KTF). It offers low-interest loans if you want to fix up green lodges out in the country. This means family guesthouses in the Bavarian Forest and Mecklenburg Lake District can get extra funds. Thanks to these moves, many small hotels and guesthouses are making green changes. Because of this, they see more guests and can charge higher prices.
Booming Eco-Certified Accommodations & Rural Revitalisation
Germany’s countryside is now a top spot for travelers. The Federal Statistical Office says that in 2024, people spent the night in officially certified eco-lodges 18% more than they did last year. But, places to stay in the city only saw a 3% rise. Areas like the Black Forest and Harz Mountains had a 25% jump in bookings for places to stay in the country since 2023. Many people want to get close to nature. They also want to live in a way that does not hurt the planet. To keep up with what people want, the Bavarian State Ministry started a programme with €10 million in January 2025. This programme helps pay for lodges in the mountains that use the sun for power. It also helps make trails good for bikes and puts up signs along trails. Travel companies are making new tours. These tours keep prices down by using local food and put together farm meals, seeing wild animals, and group workshops about saving nature. These kinds of trips let tour operators charge 20 to 30% more than normal city stays. Because of this, more money is now going into the green travel business in Germany.
Request your complimentary sample of the full report here: https://www.imarcgroup.com/germany-ecotourism-market/requestsample
Germany Ecotourism Market Segmentation
Analysis by Traveler Type
Analysis by Age Group
- Generation X
- Generation Y
- Generation Z
Analysis by Sales Channel
Analysis by Region
- Western Germany
- Southern Germany
- Eastern Germany
- Northern Germany
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Germany Ecotourism Market News
- April 22, 2025: Germany’s National Tourist Office commits EUR 2 million to a targeted campaign in India, spotlighting sustainable travel, culinary trails, and heritage sites.
- March 2025: The Bavarian State Ministry launches a €10 million rural-revival fund, co-financing solar-powered alpine huts and new cycling routes across the Bavarian Forest.
- February 2025: Black Forest Tourism Board announces a partnership with Deutsche Bahn to introduce zero-carbon rail-and-hike packages, cutting transport emissions by 40%.
- January 2025: Mecklenburg Lake District becomes Germany’s first UNESCO Biosphere Reserve to offer region-wide carbon-offset vouchers integrated into accommodation bookings.
- December 2024: Federal Environment Ministry expands “Green Travel” certification grants, covering up to 50% of energy-efficiency upgrades for guesthouses in Eastern Germany.
Key highlights of the Report:
- Market Performance (2019-2024)
- Market Outlook (2025-2033)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as part of the customization.
About Us:
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.