Alright, so I wanted to share something I learned (the hard way) about online dating promotion. I think it could save some of you guys a headache.

I was running a few campaigns, and like most of us, I was laser-focused on finding the newest, shiniest, most “untapped” traffic sources. You know, chasing the algorithm, trying to get ahead of the curve. I was spending all my time and energy on complex strategies, A/B testing every little thing on platforms I barely understood.

The problem? I was completely neglecting the traffic that was already working. Seriously, I had a few sources that were consistently bringing in decent conversions, nothing earth-shattering, but reliable. And I was basically ignoring them because they weren't "exciting" anymore. I thought I could find something better.

Big mistake. Huge.

Here's what happened: I cut back on the "boring" traffic to free up budget for my new, super-duper strategy. My overall conversion rate tanked. My cost per acquisition went through the roof. Panic set in. I started second-guessing everything. Was my offer bad? Were my creatives stale? Was online dating just over?

Turns out, the problem wasn't any of that. The problem was that I'd shot myself in the foot by turning off a source of steady, predictable leads.

I realized I’d been so busy chasing the next big thing that I’d forgotten the golden rule: Don't fix what ain't broke. I went back to basics, ramped up the traffic on those "boring" sources, and guess what? Things stabilized. My campaigns started performing again. I still experiment with new traffic, but now I know better than to neglect what’s already working.

Here's my insight: Don't be a traffic snob. Sometimes, the best opportunities are right in front of you, bringing in the leads. It’s easy to get caught up in the hype and try to find some magic bullet, but consistency often trumps complexity. Look closely at your data. What's already converting? Double down on that before you go chasing unicorns.

Now, I'm not saying I have all the answers. But from my experience, a platform that has various ad formats can be a great tool. I'm using one now that has a bunch of publishers and targeting options. It allows you to reach who you want, how you want, when you want.

If you're struggling to find consistent, high-converting traffic for your dating offers, maybe give it a try – set up a test campaign and see if it works for you too. It might just surprise you. Don't make the same mistake I did. Pay attention to what's already working, and don't be afraid to scale it.